About

Sudarshan M is a seasoned digital marketing professional with over 18 years of experience in the industry. As the Head of Acquisition at A23, he specializes in user experience, SEO, SEM, SMO, and visitor engagement strategy. Sudarshan has a proven track record of driving traffic, executing and managing product development, online branding and lead generation activities, marketing collateral development, and increasing conversion rates across various domains such as online gaming, health, consumer, legal, travel, IT, education services, B2C, and B2B. Sudarshan's expertise lies in mobile app marketing, SEM, Adwords, Facebook, SEO, web marketing, and web analytics. He has hands-on experience in managing large-scale budgets on Google Adwords and Facebook, mobile app campaigns, and SMS, push, and email marketing. Sudarshan has also worked with ad networks platforms/RTBs (CPI, CPL, CPS) and used Martech platforms such as Clevertap and Oracle Responsys. Before joining A23, Sudarshan worked at Head Digital Works as the Head of Acquisition, where he was responsible for strategy, budgeting, and growth, media planning/buying, marketing projections, brand partnerships on OTT/TV, and managing large-scale budgets on Google Adwords/Facebook. He also has experience working with TCS as a Digital Marketing Consultant, where he worked as a domain consultant for digital marketing in retail business process services. Sudarshan has also worked as a Digital Marketing Consultant at Elance, where he managed digital marketing solution delivery for 25 clients and was an agency partner for Google Adwords, Yahoo/Bing Search Marketing, and Facebook Marketing. Sudarshan's tech stack includes mobile, web, research scientist, and search. With almost 22 years of relevant experience, Sudarshan is a reliable and experienced digital marketer who can help businesses achieve their growth and sales targets.